odf banner
blue stripe
 
 
  2001 Conference
Association for the Management of Organization Design (AMOD) presents the 2001 annual conference: Designing the New Venture:
Enabling the Brave New World of eBusiness, Alliances, Mergers and Organizations of the Future


If your organization is...

  • growing an eBusiness startup
  • creating e-enterprise capability in an established organization
  • in a post-integration mode following a recent merger, acquisition, or strategic alliance
  • experiencing rapid growth
  • shifting strategy to meet the demands of an ever evolving competitive landscape

...then this conference will prove immensely valuable to you.

Conference knowledge sessions include:

  • Designing for Growth & Sustainability
  • Growing the New While Maintaining the Old
  • Organizational Architectures for e-Business Environments
  • Accelerating the Alignment of Strategy, Structure and Systems

Featuring these thought leaders and cutting-edge practitioners:

Jay Galbraith
Author of several books including Designing Organizations and Designing the Global Corporation. He is also a Professor with the International Institute for Management Development in Switzerland.

Elliott Jaques
Author of over 20 books including Requisite Organization. He is also Visiting Research Professor at George Washington University.

Susan Mohrman
Author, Designing Team Based Organizations and senior researcher with the Center for Effective Organizations at USC.

Helene Uhlfelder
Practice Director for answerthink. s Organization Solutions practice.

Stu Winby
Director of Business Transformation Services at Hewlett-Packard.

Paul D. Tolchinsky
Author,Unleashing the Magic in Organizations: The Whole-Scale"! Approach to Change

Tom Rankin
Author, New Forms of Work Organization: The Challenge for North American Unions

Bill Lytle
Author of several guidebooks on Organization Design

To register or for more information call 267-757-0466 or visit www.amod2000.org

 
Sunday March 11
8:00 - 4:00 Pre-Con 1: Design Strategies for the E-Enabled Enterprise, Jay Galbraith, Susan Mohrman and David Finegold
8:00 - 4:00 Pre-Con 2: Designing High Performance Organizations: A 7-Step Approach, Craig McGee
Monday March 12
7:00 - 8:00 Opening Reception and Continental Breakfast
8:00 - 8:15 Welcome and Opening Remarks, Kathy Molloy, President of AMOD
8:15 - 9:45 Jay Galbraith, Designing Customer-Centric Organizations: Organizing Around the Customer
10:10 - 12:00 Kathleen Gurley, Transitioning from the Old to the New Economy: The American Express Story Pritam Vachani, Meeting Organizational Challenges for Dotcom Startups
12:00 - 1:00 Lunch
1:00 - 5:00 Elliott Jaques and Tom Helton, Building an E-Trade Subsidiary at United Stationers
Tuesday March 13
7:30 - 8:00 Continental Breakfast
8:00 - 10:00 Helene Uhlfelder, Designing People and Organization Architecture for eBusiness Environments
10:20 - 12:00 Patti Phillips, Competitive Advantage through Organization--Preparing for the Next Economy Dean Robb, The Resilient Organization
12:00 - 1:00 Lunch
1:00 - 2:40 Paul Tolchinsky, Unleashing the Magic: Accelerating Strategic Alignment
2:40 - 3:00 Break and Networking
3:00 - 5:00 Tom Rankin and Bill Lytle, Accelerating the Design of High Performance Work Systems
Wednesday March 14
7:30 - 8:00 Continental Breakfast
8:00 - 9:30 Stu Winby, Innovation Streams and Ambidextrous Organizations
9:50 - 11:45 Les McKeown, Managing Growth: How new ventures manage explosive growth through organization design. Tom Legare, Making a Shared Service Strategy Work
11:45 - 1:00 Lunch and AMOD annual meeting
To register or for more information call 267-757-0466 or visit www.amod2000.org


Pre Conference Workshops
Sunday, March 11

Pre Con 1: Design Strategies for the E-Enabled Enterprise

Jay Galbraith, Susan Mohrman and David Finegold

Learn how to navigate the new competitive landscape shaped by technology, globalization, and customer-centric strategies that challenge traditional product-dominated paradigms.

  1. Overview: Key Net Trends and Their Implications for Organizations
  2. Restructuring for E-Business
    • New Face to the Customer
    • New Business Models
    • New Channels of Delivery
    • Governing E-Business Initiatives
    • Need for Integration
    • Centralized vs. Decentralized
    • Establishing New Internal Ventures
    • Ambidextrous organizations and the Innovator. s Dilemma
  3. Net-Enabling the Organization: Transforming Internal Processes Using the Net
    • Managing Knowledge
    • Reinventing HR

Jay Galbraith is an internationally recognized expert on organization design. He is the author of several books and publications including Tomorrow's Organization, Designing Organizations, Organizing for the Future, Managing the New Complexity and Designing the Global Corporation.

Susan Mohrman is author of several books including Large Scale Change, Tommorrow's Organization, Self-Designing Organizations, and Strategies for High Performance Organizations.

David Finegold is a research associate for the Center for Effective Organizations at the University of Southern California. He is the primary author of the upcoming book, Net-Enabled: Designing Organizations for the Internet Economy.

Pre Con 2: Designing High Performance Organizations: The AMOD 7-Step Approach

Craig McGee

The workshop provides an overview of the theories and concepts of designing high performance organizations. The workshop further takes the basic concepts and provides pragmatic instruction in the tools and methodology for organization design. A key premise of the workshop is that organizations can be consciously designed to achieve their strategic capability.

Participants will:

  • understand of the basic concepts and design models for designing organizations
  • receive a step-by-step process for a systems approach to designing organizations
  • see applications of design concepts through case examples
  • receive specific tools useful in designing organizations

E. Craig McGee, Ph.D, has over twenty years experience in organization design, having led organization design efforts in a wide variety of organizations including Exxon, Xerox, Sybase and the Canadian Air Command. He is Past-resident of AMOD.



Day 1 Presentations
Monday, March 12

8:15- 9:45

Designing Customer-Centric Organizations: Organizing Around the Customer
Jay Galbraith

The session describes the rise of the customer dimension of organization. The response has been the development of customer-centric capabilities and customer-focused organizations. The path to growing this customer dimension finishes the session.

Participants will learn:

  1. What it means to be customer-centric.
  2. How to grow a customer dimension and add it to the business units, functions and countries.
  3. To appreciate the complexity and mastery of organizing around the customer.

Jay Galbraith is an internationally recognized expert on organization design. He is the author of several books and publications including Tomorrow's Organization, Designing Organizations, Organizing for the Future, Managing the New Complexity and Designing the Global Corporation. He is also a Professor with the International Institute for Management Development and Center for Effective Organizations in Switzerland.

10:10 - 12:00

(Breakout A)

Making the Transition from the Old to the New: The American Express Story
Kathleen Gurley

Internet capability has impacted every aspect of American Express including product strategy and governance structures. This case-study highlights how American Express transformed structure and culture to take advantage of a new strategy enabled through ebusiness technology.

Participants will learn:

  • Advantages of a centralized internet strategy and the impact it has on a product-centric organization.
  • Strategies for resolving organizational dilemmas presented by a customer-centric organizing model.
  • Identify coordinating and planning mechanisms to integrate across product and customer platforms.

Kathleen Gurley is Vice President of Organizational Effectiveness at American Express. Prior to AMEX, she worked with AT&T, Procter and Gamble, Rockwell, Rohm and Haas, Arthur Anderson and others as an external organizational consultant.

10:10 - 12:00

(Breakout B)

Meeting Organizational Challenges for Dotcom Startups
Pritam Vachani

The limitations of cyber communications and the need for immediate and effective response to rapidly changing business scenarios challenge conventional approaches to organization design. This presentation, based on hands-on organization design of three recent startups in the US and India, discusses design dilemmas that are often encountered in dotcom startups and offers practical solutions to address them.

Participants will:

  • Identify design needs at various stages of dotcom growth from startup to going IPO.
  • Understand the special needs of dotcom companies and develop organizational designs that are eminently adaptable and suitable to serve the rapidly changing focus of dotcom businesses challenged with explosive growth.

Pritam Vachani is CEO of MARPRI.com Consultants Pvt. Ltd., has had over 30 years OD consulting experience, is Member of the Advisory Board of the OD Institute, and was the Chairperson of the recent OD World Congress held in Goa, India.

1:00 - 5:00

Building an E-Trade Subsidiary at United Stationers
Elliott Jaques and Tom Helton

United Stationers is building up a new national subsidiary in the form of an E-trade fulfillment company. This subsidiary will rapidly expand to three 500 thousand square foot warehouses, capable initially of $2 billion p.a. in revenues. Helton has the assignment to assist with the development from scratch of an organization for this E-trade company, and as this organization is becoming explicit, for finding the senior people to fill the new roles. He is applying Elliott Jaques. organization and selection concepts, for these developments, and has had Jaques. active collaboration in the development. In this session, they will describe the general system of concepts they are using and how these concepts are actually being applied.

Participants will have the opportunity to learn of a general system of managerial organization, human resourcing, and managerial leadership, and how this system can be applied to current E-trade organizational development.

Elliott Jaques is Visiting Research Professor of Management Science at George Washington University. He has had over 50 years of consultancy research on all aspects of managerial organization and leadership in every type of managerial organization all over the world. Author of 20 books, including most recently Requisite Organization.

Tom Helton is VP Human Resources at United Stationers, the largest warehousing wholesalers of office products in the U.S. He was formerly VP Human Resources at Whirlpool Corporation, Asia.

Day 2 Presentations
Tuesday, March 13

8:00 - 10:00

Designing People and Organization Architecture for eBusiness Environments
Helene Uhlfelder

Setting up a new venture, especially one built around an eBusiness model, requires a different approach to designing the organization -- one where collaboration, speed and agility are critical. This workshop provides a step-by-step process for getting it right.

This session will provide delegates with a "bodytext"print for selecting, designing and implementing the "right" organization for their new eBusiness venture. Based on a whole-system viewpoint, it will provide delegates with a practical methodology to design the structure and people processes, plus the practices that will establish and maintain an appropriate corporate culture for the Internet world. Participants will learn to assess how ready their organization is for this change and create a migration plan designed to help sidestep the potholes on the road to an Internet-centric business model.

This session will present a balanced and practical view of:

  • The new organizational challenges presented by the world of "e"
  • Guiding principles and real-world examples of approaches to designing people processes and organizational structures in Web-centric environments
  • The types of structures that work best in different types of situations
  • The critical people practices and programs that drive and reinforce success in virtualized organizations
  • Assessing readiness for these changes

Dr. Helene Uhlfelder is a director in answerthink. Organization solutionsSM practice. She has more than 24 years. experience as a consultant, facilitator, manager, author, and speaker in organizational performance improvement and large-scale systems change.

10:20- 12:00

(Breakout A)

Competitive Advantage through Organization--Preparing for the Next Economy
Patti Phillips

In order to truly understand the impact of the internet on the world of work, you have to look beyond the technology side of the change and view it as an enabler for a fundamental shift in the world of business. Four elements. customer control, need for speed, need for flexibility and the demand for talent. have had a dramatic effect on the requirements of the new world organization. As a result of these factors, organizations must alter their architecture (the way the organization is structured and information/decisions/work flow), culture (the way individuals behave and interact) and systems (the underlying constructs that support structure and architecture.

Participants will learn the following:

  • Understand the environmental and market factors which demand organizational change
  • Diagnose the need and readiness for change within their organizations
  • Understand the key enabling elements for transforming their organization to become e-Ready including:
    • Redesigning organizational architecture while managing organizational culture
    • Developing supporting systems to support strategic and organizational objectives

Patti Phillips is a Managing Director and Strategist for Scient Corporation. Patti leads the Organization Transformation facet at Scient. Patti has been an Organization and Change Strategist within both consulting and industry, specializing in creating multifaceted approaches to promote substantive, foundational shifts in the mindset and behavior of established enterprises.

10:20 - 12:00

(Breakout B)

The Resilient Organization
Dean Robb

This presentation focuses on the design of organizations capable of both excellent performance against current goals, and of effective adaptation to rapid, complex environmental change. It emphasizes design considerations in organizational structures, competencies and culture.

Participants will learn the following:

  • A novel framework for understanding the organizations they work with that creates an entirely new level of awareness of organizational functioning and design.
  • An understanding of basic design concepts related to:
    • Excellent short-term performance capability
    • Effective adaptation capability
  • A framework and set of characteristics, or "drivers", for:
    • Assessing the resilience of their client organizations
    • Designing interventions to improve their resilience.

Dean Robb is an independent consultant who helps companies in a variety of industries, nationally and internationally, to improve business, operational and team performance, build more effective, adaptable organizations, and manage change. His expertise includes strategy development, performance improvement, organization development, change management, coaching and project management

1:00 - 2:40

Unleashing the Magic: Accelerating Strategic Alignment
Paul D. Tolchinsky

Our methods for recreating organizations must be as fluid and "chaordic" as the worlds in which the organization exists. Accelerating strategic alignment clearly depends in large measure on the extent to which human systems are committed, enthused and engaged in the changes; able to see the "big picture" and acting consistently in support of it.

This session focuses on the Principles and Practices of truly engaging whole systems and unleashing the magic that is inherently in them (whether they are 50 people, 5000 people or 500; geographically centralized, or globally distributed). It presents a unique design process that has emerged over the past 15 years, for engaging whole systems in the co-creation of their structures, processes and coordination mechanisms.

Participants will learn the following;

  • Principles and concepts for engaging and aligning whole systems
  • A step-by-step process for designing organizations that enables them to move fast and deep simultaneously, aligned with the Strategic intent and direction fo the enterprise
  • How to take systems thinking and enact a systems engagement process for strategic alignment and design
  • How to get everyone in the organization to think and act "whole"
  • How to create a new culture in the organization, while building the structures to support it, in real time
  • Design concepts through case examples from mergers and strategic redirections in major corporations

Dr. Paul D. Tolchinsky has been consulting to major companies in North America for the past twenty-five years. Paul's particular expertise is in the design of organizations, applying socio-technical principles and Whole-Scale"! Approaches to the process of change in organizations. He is internationally known as a pioneer in the development of Whole-Scale (Whole System) Approaches to change. The author of numerous articles, his work is featured in Large Group Interventions (Bunker and Alban, 1997), Fusion Leadership, Daft and Lengel (1998) and The Change Handbook: Group Methods for Shaping the Future, Holman and Devane, (1999).

3:00 - 5:00

Accelerating the Design of High Performance Work Systems
Tom Rankin and Bill Lytle

Competitive pressures are demanding that work places speed up the design of High Performance Work Systems. As a result, the traditional design team approach . involving relatively small numbers of staff and lengthy delays especially at the implementation stage . has been supplemented by alternatives. These new methods typically involve large numbers of staff and have been successful in reducing the overall cycle time from exploration to renewal. Using case studies drawn from the presenters. consulting experience (a bank, a manufacturing plant and a pubic sector facilities maintenance department) participants will compare and contrast 3 of these accelerated options: the modified traditional option, the cascading, macro design option and the sequenced, multiple - conference option. In addition, the session will cover the criteria for selecting the appropriate option, when not to use an accelerated approach, and implications of accelerated methods for leaders.

Participants will learn the following:

  • Identify 3 options for accelerating the design process
  • Clarify the resources (people, time, and energy) involved as well as the payoffs
  • Assess the appropriateness of different options for your work place

Tom Rankin has 20 years experience helping clients with implementing and sustaining high performance work systems and improving union management relations. Tom. s international experience also includes a year as a guest researcher at the Swedish Centre for Working Life in Stockholm. Tom's clients have included BHP Steel, Lever Ponds, Kraft Canada, Levis Strauss and Co., Exxon Chemicals, Whirlpool Corp., Miller Brewery, Georgia Pacific, Shell Canada, Dow Chemical, and Sybase Corporation. He has worked with a wide variety of unions including the Teamsters, CFAW, CEP, USWA, IAM, IBEW, and UPIU. He is the author of several articles on workplace change. His book, New Forms of Work Organization: The Challenge for North American Unions, is published by University of Toronto Press.

Bill Lytle is the president of William O. Lytle and Associates based in Lincoln Massachusetts. His clients have included Rohm and Haas, A.E. Staley, EXXON, Monsanto, Miller Brewing, Georgia Pacific, and First Union National Bank. Bill has written several books such as Designing a High Performance Organization; A Guide to the Whole Systems Approach. He is also the creator of the widely used organization simulation, "The Flying Starship".

Day 3 Presentations
Wednesday, March 14

8:00 - 9:40

Innovation Streams and Ambidextrous Organizations
Stu Winby

Todays business climate requires that organizations design for innovation as well as efficiency. How do new ventures successful evolve under the influence of highly structured parent systems? This presentation discusses the management of innovation and the design and implementation of ambidextrous organizations. Fully documented (Harvard Business School) cases will be presented.

Stu Winby is Director of Business Transformation Services at Hewlett-Packard which includes four practice groups; Business Strategy Innovation, Organization Architecture, R&D Solutions Lab, and Product Generation Solutions. Prior to this position, Stu managed HP's Factory of the Future program and was vice president for Advisory Services and Research at the American Productivity Center where he was responsible for organizational design and management, labor-management cooperation, productivity management, and work innovation research and application.

10:00 - 12:00

(Breakout A)

Making a Shared Service Strategy Work
Tom Legare

As companies explore ever better ways to boost efficiency and cut costs, the concept of the "shared services" organization has emerged as an increasingly attractive way to enhance internal service functions, standardize work processes, shorten cycle times, and tighten financial reporting. At the same time, companies often see it as one of the best ways to sustain changes in work practices and employee behaviors (and hence business performance). This presentation, based on a hands-on implementation, will show you what it takes . from an organizational and planning perspective . to implement a shared services organizational model in a modern company.

Participants will learn:

  • What it takes to build leadership resolve in order to drive implementation efforts forward.
  • Strategies for aligning corporate culture and accountability with a shared services organizational design.
  • How to overcome the significant barriers that often arise when implementing a shared services organizational design.
  • Approaches for building employee commitment to make shared services organizational change efforts successful.

Tom Legare is a Principle Consultant with PricewaterhouseCoopers LLP Strategic Change Practice. He focuses on large-scale organizational transformation projects that result from changes in business strategy, organizational structure, processes, and technology. He has also published a number of articles in periodicals such as Human Resource Planning, Information Systems Management, Journal of Organizational Effectiveness, Marketing Research, National Productivity Review, and Society for Advancement of Management.

10:00- 12:00

(Breakout B)

Managing Growth: How New Ventures Manage Explosive Growth through Organization Design
Les McKeown

As the new economy enters its next crucial phase, many organizations are struggling with the tension between high growth and organizational stability.

What should the flexible organization . look. like? What roles do traditional organizational structures, titles and job specifications play? How do you structure the unstructurable?

As a result of this session. participants will:

  • Understand the major trends in managing growth in high-growth start-ups
  • Understand the major obstacles to managing growth in high-growth start-ups
  • Identify the most appropriate options in managing growth in high-growth start-ups
  • Identify the potential difficulties in implementing those options, and
  • Review and assess the success or otherwise of the options selected and implemented.
Les McKewon is the President and CEO of Yellowbrick, and has over 20 years experience in working with individuals and companies to further their growth and development. Les now lives in Tiburon, California, training, speaking and writing on recruitment, retention and development of high-caliber employees, particularly in high-growth companies. Les has worked with such organizations as GoTo.com, Art Technology Group, Guardian Life and CIBC.

Hotel Information (within walking distance of conference activities)
  • Adam's Mark Hotel San Antonio Riverwalk, 111 Pecan Street East, San Antonio, TX, 1-800-444-2326 or 210-354-2800, Conference Headquarters. We have a block of rooms set aside at a special rate. Please call the hotel, and tell them you are registering for the AMOD Conference.
  • Hampton Inn . Riverwalk, 414 Bowie Street, San Antonio, TX 1-800-HAMPTON
  • Holiday Inn . Riverwalk, 217 N. St. Mary. s Street, San Antonio, TX 1-800-445-8475
  • Hyatt Regency . San Antonio, 123 Losoya Street, San Antonio, TX 1-210-222-1234
  • Marriott . Plaza San Antonio, 555 S. Alamo, San Antonio, TX 1-800-727-3239
  • Marriott Rivercenter Hotel, 101 Bowie Street, San Antonio, TX 1-800-648-4462
  • Marriott Riverwalk, 711 E. Riverwalk, San Antonio, TX 1-800-648-4462
  • Radisson Hotel. San Antonio Downtown Market Square, 502 W. Durango Blvd. San Antonio, TX 1-800-333-3333

Special Air Fares

We have made arrangements with Delta Air Lines for a special fare package. To take advantage of the discount follow these simple steps:

Call Delta Meeting Network® Reservations at 1-800-241-6760, weekdays 7:30 a.m. - 11:00 p.m. or weekends 8:30 a.m. - 11:00 p.m. eastern time. Or have your travel agent call Delta's toll-free number to obtain these same advantages for you. Refer to File Number 165103A. Travel valid dates are March 8 - 17, 2001.

We have also made arrangements with Continental Airlines for a special fare package. To take advantage of the discount:

Call your travel agent or MeetingWorks at 1-800-468-7022. Your special reference number is L6MJMX. Travel valid dates are March 5 - 19, 2001.



 
Login | Home | Workshops | Conferences | Research Repository | Book Picks | Designer's Newsletter | About ODF | Join | Contact Info
All contents ©2008 Organization Design Forum

blue strip at bottom